There’s one thing about the world of mobile apps and that’s the fact it never stops changing. Every marketing professional that’s looking to put together an effective content strategy is looking at interactive marketing, automated marketing and the possibilities that smartphones present, as a cost effective and efficient ways of getting to the right market demographic.

 

Sometimes, it’s good to sit back and watch what others are doing in this field to get a good idea of what works and what doesn’t. That’s why more than a few experts in the field have been paying attention to what’s going on in Portland, Oregon as Google starts offering discounts of up to 50% or more at local establishments there.

 

One coffee shop owner in the area tells how he’ll offer $10 items for $3 and says that he expects a crush of the hip trend setters in the area to come and take advantage. These Google Offers are designed to work with a mobile app that will effectively replace many other methods of payment. Google Wallet will redeem many coupons and such and even offers loyalty points every time the app is used.

 

It’s clear the combination of the smartphone and these latest mobile applications are part of the race that interactive marketing sees itself in for the hearts, minds and wallets of the internet savvy generation. It’s important for any marketer to remember that new battle lines have been clearly established even if the exact boundaries keep shifting. Consider the fact a new report says over 90% of people under 50 use Facebook in the United States and you’ll see right away the need for a well thought out Internet marketing strategy that includes all the latest.