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It goes without saying you need to know who your market is to mount any kind of successful content strategy. That’s true whether you’re looking at using print collateral or any of the interactive marketing techniques available today.
Granted, the possibilities present in Internet advertising has been clouded over by the fact that a clear way to gauge the ROI on social media hasn’t really stepped to the forefront as yet, but no one that hopes to make any money from any demographic other than the Boomers is ignoring or denying the obvious lucrative nature inherent.
Take a look at the latest numbers from Edison Research. They state 96% of Americans under 50 use Facebook. When you read that it doesn’t really matter if there’s a reliable metric that can be used to determine how effective any of the ads are—with a combined demographic like that all in one place that’s so easily accessible, there’s room in any content strategy for trail and error. There’s even more good news here when the report says half of those surveyed have increased their use of the social media platform in the last 12 months.
Simply put, all this means no matter who you are trying to reach and no matter what it is you’ve got to sell, you can find your target audience through social media marketing using Facebook. There’s even a strong case to be made for the fact you don’t really even need traditional marketing analytics to get a good idea of how you’re doing when the nature of interactive marketing offers a more personalized approach to contact with your intended market.
The survey was conducted for Bank of America and also finds 69% of those who responded said their Facebook time doesn’t take away from the time where they surf other websites.
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