Clients
Client: Dallas Market Center
Market: Wholesale/retail
Description: The world’s largest wholesale merchandise resource
Objectives: Strengthen DMC’s relationship with retailers; increase attendance at markets
Solutions: PRISM Media Group developed an entire media portfolio for DMC, including a flagship publication called INSTORE; specialty magazines Christmas Source and Light Source; and a semi-annual buyers’ guide called The Source.
What Our Clients Are Saying: “I continue to be impressed with the level of creativity that PRISM Media Group brings us. Whether it’s production, advertising sales or new publication development, I know we can trust PRISM Media Group to bring us their best game.”
— Jane Robertson, Vice President, Dallas Market Center
Client: VHA
Market: Healthcare
Description: A national association that brings together healthcare organizations to become better performers by connecting with their peers and working together to develop innovative solutions.
Objectives: VHA sought a new media partner to continue delivering Alliance, its bi-monthly print magazine, as well as help them launch an e-zine on a single subject on alternating months.
Solutions: PRISM Media Group completely redesigned Alliance, and also created a Alliance Focus, a bi-monthly e-zine that provides Web-only content featuring audio, video, links to relevant programs and products, and lead generation.
What Our Clients Are Saying: “Our publications are seriously kick-butt great.”
— Liz Willding, Manager, Editorial Services, VHA
Client: Thomson Reuters
Market: Financial services
Description: Tax and accounting division of the world’s leading source of intelligent information for businesses and professionals
Objectives: Increase performance of e-newsletters sent regularly to tax and accounting professionals informing them about learning opportunities.
Solutions: CPE & Training Solutions, a multimedia portal featuring audio, video, lead generation and commenting.
What Our Clients Are Saying: “Our first edition received a lot of notice and compliments, both internally and — most importantly — from our customers. The click-through, portal rate, number of pages read, and average time spent on the portal were all higher than anticipated. PRISM has been a great partnership decision; I particularly appreciate their interest in pushing to next-stage solutions within an increasingly complex digital marketing and social media environment.”
— Cree Zadra, Manager, CPE Marketing: Tax & Accounting, Thomson Reuters
Client: Texas Christian University
Market: Universities
Description: A private co-ed university in Fort Worth, Texas.
Objectives: Extend the reach of TCU’s successful “Ahead of the Curve” campaign .
Solutions: PRISM Media Group translated the campaign’s print components into an interactive, multimedia piece delivered via email to prospective students.
What Our Clients Are Saying: “We love it! We think it’s awesome!”
— Elizabeth Perkins, Director of Admission Marketing & Communication, TCU