Client: Dallas Market Center
Description: The world’s largest wholesale merchandise resource
Objectives: Strengthen DMC’s relationship with retailers; increase attendance at markets
Solutions: PRISM Media Group developed an entire media portfolio for DMC, including a flagship publication called INSTORE; specialty magazines Christmas Source and Light Source; and a semi-annual buyers’ guide called The Source.
What Our Clients Are Saying: “I continue to be impressed with the level of creativity that PRISM Media Group brings us. Whether it’s production, advertising sales or new publication development, I know we can trust PRISM Media Group to bring us their best game.”
— Jane Robertson, Vice President, Dallas Market Center
Description: VHA Inc., based in Irving, Texas, is a national network of not-for-profit health care organizations working together to drive maximum savings in the supply chain arena, set new levels of clinical performance, as well as improve operational efficiencies and clinical outcomes. VHA serves more than 1,350 hospitals and more than 72,000 non-acute care providers nationwide, and delivers its programs and services through 13 regional offices. VHA has been ranked as one of the “Best Places to Work” by Modern Healthcare since the publication introduced this list in 2008.
Objectives: VHA sought a media partner to produce Alliance, its online channel to deliver information and thought leadership to health care executives.
Solutions: PRISM Media Group designed Alliance online featuring audio and video content to engage readers as well as provide possible lead generation.
Client: Thomson Reuters
Market: Financial services
Description: Tax and accounting division of the world’s leading source of intelligent information for businesses and professionals
Objectives: Increase performance of e-newsletters sent regularly to tax and accounting professionals informing them about learning opportunities.
Solutions: CPE & Training Solutions, a multimedia portal featuring audio, video, lead generation and commenting.
What Our Clients Are Saying: “Our first edition received a lot of notice and compliments, both internally and — most importantly — from our customers. The click-through, portal rate, number of pages read, and average time spent on the portal were all higher than anticipated. PRISM has been a great partnership decision; I particularly appreciate their interest in pushing to next-stage solutions within an increasingly complex digital marketing and social media environment.”
— Cree Zadra, Manager, CPE Marketing: Tax & Accounting, Thomson Reuters
Client: Texas Christian University
Description: A private co-ed university in Fort Worth, Texas.
Objectives: Extend the reach of TCU’s successful “Ahead of the Curve” campaign .
Solutions: PRISM Media Group translated the campaign’s print components into an interactive, multimedia piece delivered via email to prospective students.
What Our Clients Are Saying: “We love it! We think it’s awesome!”
— Elizabeth Perkins, Director of Admission Marketing & Communication, TCU