Ray Larson President

As the founder of PRISM Media Group, Ray has more than two decades of experience providing publishing and media solutions, as well as long-term strategic direction related to branding and content, for corporate and association clients. He works closely with his company’s clients to help them create and expand their media portfolio and branding initiatives.

Ray launched PRISM in 1993 as a technology solutions provider for healthcare companies; today, the company has two flourishing divisions, one of which is PRISM Media Group, the Southwest’s fastest-growing custom media company. Under Ray’s direction, PRISM Media Group provides turnkey services ranging from editorial and design to advertising sales and print management. Prior to founding PRISM, Ray spent 11 years in management at an international printing company, where he instituted a company-wide quality control program.

His hobbies include coaching 7-on-7 football for his son’s high school football team, yoga, cycling and gardening — specifically, working on his roses.

Michael Malone Director of Business Development

Michael Malone is the key contact for all of our major clients and is directly responsible for all sales revenue. Michael’s background includes developing and managing a network of 42 travel publications and Associate Publishers throughout the West Coast, in addition to launching six healthcare publications for a premier medical education company.

Michael has personally sold nearly $300 million in his career at companies like Fidelity, Dell, and ADP. He has his MBA in E-business.

In late 2008, Michael purchased a new home on Lake Lewisville near the office. He has just begun remodeling his home to better reflect his personality. The outcome likely will be a residence of recreation, but given the number of hours Michael works, the first lake party won’t happen until 2013.

Mario Medina Director of Content Strategy

Before joining PRISM Media Group in 2006, Mario was E-Media Editor at The Nielsen Co. (formerly VNU), where his publications won dozens of awards for excellence. Mario is also an award-winning writer who has contributed to numerous magazines and newspapers, including The Detroit News and The Reno Gazette-Journal.

As Editorial Director for PRISM Media Group, Mario oversees all creative services, including content development, graphic design, and magazine launches and redesigns.

He and his wife, Melanie, live in Flower Mound with their daughter, Alessandra, and their pug dog, Spanky Mae. Mario gave up caffeine cold turkey in late 2008. He remains surprisingly alert.